NÜ/女 is Chinese for female. In English, it is a homonym for the word “new”. Project NÜ promotes creative, experimental, forward-thinking women who shape their concept of the female into something new – into what she believes and what she wants.
NÜ women not only treat others the way they want to be treated, but also treat their own selves — mind, body and soul — the way they deserve to be treated. NÜ women enjoy quality because they believe they are quality.
Project NÜ is not only a showcase of high-quality, active living elevated by excellent athletic-wear, but also of a mindful life nourished by quiet contemplation and self-love.